It has been a couple of months since Zimbabwean artist Asaph signed a deal with Def Jam Africa, a subsidiary of the world’s leading music company, Universal Music.
The new single, a Kwaito-leaning bop featuring Loki, is titled “Thebelele” and sees Asaph announce his arrival in style as he flows effortlessly over a raging beat produced by Tumisho.
“New Music Alert 🚨 Thebelele feat. @lokitunez. OUT EVERYWHERE 🔌 RUN IT UP #ThebeleleDay🌍,” shared Asaph on Twitter.
The song had an Africa Now premiere on Wednesday night on Apple Music’s “The Dotty Show”.
Having generated significant buzz in Zimbabwe, where he’s won several awards over the past few years, it’ll be interesting to see how much further he can take it now that he’s got major label backing.